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Providing
the Finest in Fresh Produce
Set up
in 1986 to meet the growing demand for fresh food in Singapore,
Benelux Flowers & Food (S) Pte Ltd, has become the trusted name
for choice fruits and vegetables. We specialise in the import, re-export
and supply of fresh produce. Due to increasing demand, our business
has expanded to include two subsidiaries in Malaysia so as to better
serve our clientele. Through the years, our commitment remains to
ensure that our customers enjoy quality food at competitive prices
with excellent customer service.
In
the Business of Growing
When Khaishen
Trading Sdn Bhd was established in 1993 in Kuala Lumpur, Peninsular
Malaysia, it was only a small outfit. Today, the company has its
own three-storey office building with coldroom facilities. A large
fleet of delivery trucks are at hand to serve all the major supermarket
chains and hyper-markets across Peninsular Malaysia.
In 1998, Benelux
Flowers & Food Sdn Bhd was set up in Johor Bahru to better
meet the needs of customers in the southern part of Peninsular Malaysia.
Leading
Advantages
Wide
variety
Apart
from bringing in a large range of fruits and vegetables, we also supply
many different varieties of produce. For example, we import seven
types of grapes and at least eight types of pears. This way, our customers
get to enjoy more choices.
Top
quality produce
All
our suppliers are carefully chosen to ensure that the fruits and
vegetables imported are of the highest standard.
Competitive
prices
Our
broad customer base and wide supplier network gives us strong purchasing
power when we source for products. This means that our customers also
enjoy better value for their money.
Management
Team
  |
| The
management team (from left): Ng Hai Chuan, Alan Tay and Linda
Ong. |
Linda
Ong and David Kong checking to ensure that the fruits are in
excellent condition. |
The company's
strong foundation was laid by our dynamic and visionary founding
members - Linda Ong, Ng Hai Chuan and Alan Tay. Over the years,
the management team has gained vast experience in the business,
and an in-depth understanding of the market. Our leaders are dedicated
and proactive to drive the business by continually improving our
human resources, products and services.
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